Friday, January 16, 2009

Death of YTMND?

Just like Expage and then Ringo before it, YTMND, a site that relies on user-created content seems to be suffering greatly in popularity. It reached a peak in 2006 and has been declining ever since, the novelty having worn off. You can see a comparison at google trends of YTMND and 4chan, another site with apparently a similar fanbase. YTMND seems to be just another fad now although it once surpassed 4chan, 4chan has surpassed YTMND several times over. YTMND was the source of a lot of internet jokes that are continually repeated today. I was pretty into YTMND for a while, I was well known on the forums and had a prolific portfolio of nearly 200 sites on my main account and dozens more on other accounts. I was even a mod. But the question remains, will YTMND suffer the same fate as Expage and Ringo? Doubtful, I say. For one thing, YTMND is far less commercial. The owner, Max Goldberg, has emphasized that he prefers to run smaller sites, rather than larger ones. So he will probably enjoy having YTMND become a smaller community of friends and die-hard fans. He has also complained about server costs and such too.. So maybe he will shut it down. Who knows? Another example site by Max is http://www.dustindiamond.com which stood against the test of a lawsuit from Dustin himself. Good luck YTMND. I still check back every now and then. I wonder if this is a microcosm of what will happen to the likes of youtube and myspace given enough time. Web 2.0 has not been documented long enough to know what fate these sites will ultimately realize. Sites that are driven by user created content can easily go under when people get bored of the same old content being repeated. Then a new site comes along that offers new ways to post content and they all leave. Which means the original site loses what little new content it was receiving. Perhaps this is a new phenomenon that could be called "content saturation."

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